This year Bodyform re-launched its #LiveFearless competition which aims to bring women together by inviting them to share what scares them, and what empowers them to overcome those fears. Royal Holloway University London (RHUL) Feminism Society is excited by the opportunity to get involved and asked for self-defining women to take part in a video discussing what fearlessness really means.
A group of us got together to chat about what Live Fearless means to us individually and the conversation that grew was both inspiring and fascinating. What stood out most was that each of us experienced varying levels of fear and needed the necessary courage to overcome it.
As students we are intensely familiar with nerves, anxiety and the major consequences these can have on a person’s life, given the pressure that young people are put under in relation to career aspirations and academic success, amongst other things. At the same time, we are lucky enough to have grown up without facing the fears experienced by young women living in countries at war, or in cultures where they have limited rights and far less freedom than us.
The conclusion we came to is this:
Fearlessness is a relative concept.
We talked about times when just getting out of bed in the morning feels like a major achievement, or when minor things like hurtful comments from other people or a fear of being judged seem to control your entire life. Each of us have our personal battles and coping mechanisms. By talking openly and candidly about them we’re hoping to support Bodyform in a bid to encourage women to take inspiration from each other and share their own stories of facing their fears – whatever that means to them.
The campaign asks women to share a picture or video on Facebook, Twitter or Instagram with a short caption summarising their story. The comfort we found purely through making this video and confiding in each other has helped begin to break down the stigma surrounding mental health and other types of anxiety or fear by encouraging women to support rather than criticise each other.
We want to create a sense of community similar to the incredible worldwide support we received for our recent #UglyGirlsClub project. It’s crucial that we maintain this community, using the modern power of social media to bring us together and help each other through rough times.
I’m personally a big fan of the #LiveFearless campaign and what it stands for. Having struggled with anxiety since my first year of university and knowing so many people with similar experiences, I think it’s a brilliant way to help women take strength from each other and find the courage they deserve.
Bodyform’s Live Fearless campaign is a fun and engaging campaign with a very important message, that could become something much bigger and help make fewer people feel alone in their fears.
Watch our video below and share your own story with Bodyform at http://bit.ly/1Ruc1aA to help create an online community of inspired women and become part of a fantastic cause. Upload a picture or video of your fearless moment for the chance to win the grand prize Trip Around the World. Plus, weekly £100 ASOS vouchers can be won. You can also post your entry to Twitter with #LiveFearless and @bodyformUK.